Access Recreation is a disability services provider that operates in Rockhampton and Bundaberg. Access Recreation came to FMSTUDIOS wanting to update their brand – whilst not losing the approachable and unique identity that they had built up over many years of service in the community.
This update of the Access brand adds the initial A of the brand to the original ellipse to form a stylised version of the ‘@’ symbol. The @ implies that things take place at Access recreation. Be that activities, friendship, learning. Life happens @ Access Recreation.
The logo integrates well with Access’ existing marketing – access the life you want (@ Access Recreation). This logo employs the dynamic lines from their former logo to imply a dynamic organisation, through a series of perfect circular arcs, to produce a unique symbol.
FMSTUDIOS provided a complete rebranding service to produce a new logo, a suite of photography to emphasize their involvement in the local community, brochures and booklets, a custom CMS website, and a complete new suite of brochures and signage.