When we asked FMSTUDIOS to devise new branding for the 2012 Expo we always knew that some great ideas would be forthcoming.
You came back with three terrific concepts and in the end we chose the bull trios (showcasing both Bos Taurus and Bos Indicus bulls) against the backgrop of Australia which acknowledges that over thirty tropically and temperate adapted breeds form the nations beef herd.
As Australia’s National Beef Exposition it was really important that our new brand be visually striking and suitable for us in both our domestic and internal markets. It’s done that brilliantly, earning kudos both here and abroad.
The team then went on to design our new CMS website which is a joy to update and uses the latest social media applications to get our messages out in a very cost effective way to a large demographic.
They are now hard at work on designing our marketing collateral – flyers, posters, billboards, pop up banners – and other print based requirements.
Bronwyn, Kirsty and the FM Studios team are fantastic to work with – professional, meticulous yet fun – and it’s these qualities that make them integral to the delivery of Beef Australia 2012. We couldn’t be more pleases to have them on board and recommend their servies to others.