Beef Australia

A brand refresh for an international expo

Beef Australia | Branding

FMSTUDIOS have been the official design partner for the international event for the past 12 years. Beef Australia approached FMSTUDIOS in 2019 following the highly successful Beef 2018 looking for a brand refresh. While the brand and event were widely loved by the community and beef industry, it was felt that the brand needed a fresh look for the upcoming 2021 event.

It was highlighted that, while the event was ‘Beef Australia 2018’, punters simply called the event ‘BEEF’. Previous expositions had used a quite elaborate event brand lockup where the name of the brand had been obscured by complexity.

FMSTUDIOS developed a suite of three brand options to present to the Beef Australia board, ranging from new and trendy, to a modern twist and redraw of the traditional stockman brand. Ultimately Beef Australia went with the redraw on the traditional stockman with FMSTUDIOS and the studio went on to develop a comprehensive brand and designed package for delivery in 2021.

For Beef 2021 FMSTUDIOS developed:

And a comprehensive suite of onsite signage including:

  • Entire site way-finding signage and totems
  • Exhibition entrance Signage
  • General exhibition signage
  • Corporate sponsor signage
  • Center stage signage
  • Scrims, banners, flags, pull-ups
  • Media walls
  • Onsite digital signage
  • Event fencing banner mesh
    and so much more

When we asked FMSTUDIOS to devise new branding for the 2012 Expo we always knew that some great ideas would be forthcoming.

You came back with three terrific concepts and in the end we chose the bull trios (showcasing both Bos Taurus and Bos Indicus bulls) against the backgrop of Australia which acknowledges that over thirty tropically and temperate adapted breeds form the nations beef herd.

As Australia’s National Beef Exposition it was really important that our new brand be visually striking and suitable for us in both our domestic and internal markets. It’s done that brilliantly, earning kudos both here and abroad.

The team then went on to design our new CMS website which is a joy to update and uses the latest social media applications to get our messages out in a very cost effective way to a large demographic.

They are now hard at work on designing our marketing collateral – flyers, posters, billboards, pop up banners – and other print based requirements.

Bronwyn, Kirsty and the FM Studios team are fantastic to work with – professional, meticulous yet fun – and it’s these qualities that make them integral to the delivery of Beef Australia 2012. We couldn’t be more pleases to have them on board and recommend their servies to others.

Beef Australia

Beef Australia | Print Material

Beef Australia | Signage

Beef Australia 2021 Branding Banner Mesh

Beef Seal of Approval Window Sticker Design

Beef Australia 2021 Media Wall Design

Beef Australia Magazine Advertising Rockhampton

Beef Australia 2021 Expo design

Beef Australia Pull-up Banner Design Rockhampton

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