Branding a growing electrical business
Dynamic Electrical, Refrigeration and Solar are a specialist business-to-business brand based in North Rockhampton with an impressive array of capabilities. One of their biggest unique selling points (USP) is that they are Rockhampton’s only verified Indigenous Business with Supply Nation. They also have a focus on highly mobile and self-contained units that are able to operate independently throughout Central Queensland.
FMSTUDIOS developed a brand that incorporated their three core businesses into an iconic turbine icon that with metaphor for the exchange of energy and the dynamic nature of their mobile work units. The brand colours leverage off the rich hues of the sky and earth in Woorabina and other regional communities in which they operate.
FMSTUDIOS developed a complete brand package, stationery including letterhead, email signatures and business cards, vehicle signage, building signage, and an SEO optimised and responsive website.
In our initial consultation with Bronwyn we had in-depth conversations about our business, our clients, our level of service and the direction we wanted to take the business. After discussing our business, Bronwyn bought to our attention that our existing brand didn’t reflect our business as a leading commercial electrical, refrigeration and solar contractor within Central Queensland.
Bronwyn took a keen and genuine interest in our business and wanted to be apart of helping us grow.
Trent & Michelle Thorley
