Gormans Removals – a central Queensland institution since the 50s – came to FMSTUDIOS looking to refresh their web presence.
It became apparent through design research that their brand – whilst well known and loved by locals – needed visual unification and modernisation. We wanted to leverage on their years of service and reputation to connect with new customers who want nothing but the best care taken of their every possession in transit. From this we implemented their new brand or Gormans Removals Our Family Moving Yours.
Their biggest advertising asset, their trucks and cartons, had their signage revamped to reflect their family values whilst emphasising moving forward.