Movement Improvement

Movement Improvement | Branding

After relocating to their new purpose-built premises, Movement Improvement Rockhampton decided it was time for a brand overhaul.

The owners were open to our expertise and entrusted us to deliver outstanding branding concepts. Their glowing testimonial below speaks for itself.

Our objective was to highlight the youthful, energetic, and dynamic nature of the Movement Improvement Rockhampton team, while emphasizing the significance of movement both as their name and as an action.

We intentionally avoided the standard physiotherapy logo cliché and worked closely with Simon and Jackie to create a branding concept that was unique and unconventional. Thus, the MOVE ROCKY movement was born, as the owners gave us complete creative freedom to think outside the box.

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Incredibly happy doesn’t even begin to describe how impressed we are with the work FMSTUDIOS produced for us! There is absolutely no way our rebranding could fit our business any better.

Bron and her team absolutely nailed it! We gave them free reign and we’re so glad we did!

Before starting the design process, we had multiple discussions with Bron about who we really are as a business and where we want to go. It was important to both Bron and us that we could figure out a fresh branding portfolio that portrayed who we were immediately.

The process was easy and very thorough and, in the end, Bron was almost falling over with excitement to show us the concept design. We could see why!
At our first glance we were blown away with how the logo immediately represented our business!

Not only did they create the logo, they organised all of our signage from the acrylic lettering in the reception and a massive logo to be HAND painted on our external wall giving us a free billboard. They also designed our uniforms, staff swimwear, appointment cards, email signatures, patient forms, digital stationary, and a new website.

Everything is so impressive! From the custom font to the colours they chose, even to our domain name. We’re blown away by the final result. Their work absolutely speaks for itself.

Simon and Jackie Poole

Movement Improvement

Movement Improvement | Print Material

Movement Improvement | Digital & Social

Movement Improvement | Signage

Movement Improvement | Photography

Movement Improvement | Drink Bottle Design

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